Digital Design

Digital Design consists of the use of type, image, and motion graphics in order to communicate complex ideas or concepts. Digital Design is also commonly referred to as New Media.

In addition to concepts of color, layout and typography utilized in Graphic Design, Digital Design introduces elements of interactivity and duration. Through the use of digital video and 3d animation, a digital designer is equipped to relate a complex narrative, producing works capable of engaging a viewer on multiple levels of interest.

Typically, a digital designer will produce the majority of their work by computer, utilizing graphic applications (such as Adobe Photoshop and/or Illustrator) and motion graphic applications such as Adobe Flash and Adobe After Effects. For elements of video to be used, a digital designer should also be familiar with some concepts of film and video editing.

When working on the World Wide Web, a digital designer typically will seek to create an interface that:

This is aided by their understanding of motion graphics and recognition of their target audience.
 * captures the concept of the client
 * draws users into the content through interactive elements.

As with Graphic Design, a digital designer can choose to focus on a particular aspect of the field, or combine different technologies to create a multimedia presentation.

Examples of interactivity and motion graphics:

The Vector Park : An experimental website utilizing vector graphics and encouraging exploration through interactive scenarios -[] Night Kitchen Media : A multimedia design firm in Philadelphia, with experience in graphic, web and interactive design. -[]

Examples of 3d animation (films): Shrek Shrek II Over the Hedge The Incredibles and other movies created utilizing three dimensional graphics.